Privacy Policy

1. Who We Are

This privacy policy applies to the website at west-ace.uk.com ("the Site"). The Site is an independent affiliate website that provides information about WestAce Casino. We are not the casino operator. All gambling services are provided by WestAce directly. References to "we", "us", or "our" in this policy refer to the operator of this affiliate website.

2. Information We Collect

We may collect the following categories of personal information when you visit or interact with the Site:

2.1 Information You Provide Directly

• Contact form submissions - including your name and email address if you contact us with an enquiry.
• Any other information you voluntarily provide when communicating with us.

2.2 Information Collected Automatically

• IP address and approximate geographic location.
• Browser type and version.
• Pages visited on the Site and time spent on each page.
• Referring website (the site that linked you to ours).
• Device type (desktop, mobile, tablet).
• Cookie data - see our Cookie Policy for full details.

2.3 Information from Third Parties

We may receive aggregated, anonymised analytics data from third-party services such as Google Analytics. This data does not identify you personally.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To operate and improve the Site and its content.
• To respond to enquiries submitted through contact forms.
• To analyse how visitors use the Site in order to improve the user experience.
• To detect and prevent fraudulent or abusive behaviour.
• To comply with applicable laws and regulations.

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.

4. Legal Basis for Processing

We process personal data only where we have a lawful basis to do so. The legal bases we rely on include:

• Legitimate interests - to operate the Site, analyse usage, and improve our services, where our interests do not override your rights.
• Consent - where you have opted in to cookies or provided information voluntarily.
• Legal obligation - where we are required to process data to comply with the law.

5. Cookies

The Site uses cookies to improve functionality and collect analytics data. You can manage your cookie preferences at any time through your browser settings or via our cookie consent tool. For a full breakdown of the cookies we use, see the Cookie Policy.

6. Sharing Your Information

We do not sell your personal data to third parties. We may share information in the following limited circumstances:

• Service providers - trusted third parties who assist us in operating the Site (for example, analytics providers or hosting services). These parties are contractually required to keep your data secure and use it only for the purposes we specify.
• Legal requirements - where disclosure is required by law, court order, or a regulatory authority.
• Affiliate tracking - when you click a referral link to WestAce, an affiliate tracking cookie may be set to attribute your registration. The casino's own privacy policy governs how they handle your data once you register.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or to comply with legal obligations. Analytics data is retained in anonymised or aggregated form. Contact form data is typically retained for up to 24 months unless you request deletion earlier.

8. International Transfers

Where personal data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place in accordance with applicable data protection law, including the UK GDPR.

9. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:

• Right of access - to request a copy of the personal data we hold about you.
• Right to rectification - to request correction of inaccurate or incomplete data.
• Right to erasure - to request deletion of your personal data in certain circumstances.
• Right to restriction - to request that we limit processing of your data in certain circumstances.
• Right to data portability - to receive your data in a structured, commonly used format.
• Right to object - to object to processing based on legitimate interests or direct marketing.
• Right to withdraw consent - where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, contact us at support@westace.com. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.

10. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, destruction, or alteration. These include SSL encryption, access controls, and secure hosting. However, no method of transmission over the internet is entirely secure.

11. Third-Party Links

The Site contains links to WestAce Casino and to external organisations such as BeGambleAware.org. We are not responsible for the privacy practices of third-party websites. We encourage you to read the privacy policy of any third-party site you visit.

12. Children

The Site is intended for adults aged 18 and over only. We do not knowingly collect personal data from individuals under 18 years of age. If you believe a child has provided us with personal data, please contact us immediately at support@westace.com so we can delete it.

13. Changes to This Policy

We may update this privacy policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to review this page periodically. Continued use of the Site following any changes constitutes your acceptance of the updated policy.

14. Contact Us

For any questions, requests, or concerns regarding this privacy policy or the handling of your personal data, please contact us at:

Email: support@westace.com